Since the Holiday Season is officially upon us in the USA, it is important to recognize the wave of seasonal momentum that accompanies it.

I bring this to your attention now so that you can give yourself the ability to make a conscious decision of what you want to create for yourself in the final 33 days left in 2007. That gives you plenty of time to tie up loose ends get a handle on any unfinished business you want to wrap up before December 31st.

For some this time of year brings great growth and positive momentum, yet others experience a decline or negative momentum, as in a slow down.

There are many myths about the Holiday Season when it comes to business. These myths apply to both online and offline businesses.

The Biggest Business Myth of the Holiday Season: “Only retail and gift businesses grow during this time of year, every other business slows.” This is simply not true. I love it when people tell me that business is slow this time of year and that my business will slow whether I want it to or not. It seems like a rather helpless proposition, doesn’t it?

In most cases, business slows for them because they stopped doing the daily method of operation that their business needs in order to continue moving forward. Many business owners actually reduce their efforts and fail to follow their own action plan during this time because they believe it is a slow season, because someone told them it would be and so it becomes true for them. Because they believe and accept this erroneous prediction, they stop trying, they stop injecting life giving effort into their business. That is why business slows for them.

Yet for others, this is the time or year to create exponential growth. If your competition is reducing their efforts, and most are, it is the perfect time for you to rev it up and make your move.

Don’t get caught in the trap of reducing your efforts because the media, your peers or anyone tells you that business slows. Do not ever accept that invitation to slack or minimize your efforts. This is the most critical time of year to practice consistency for any business. Every action you take in December contributes to a stronger January. Keep the ball rolling.

The keys for thriving during the Holiday Season are persistence and consistency. Every day people are looking for whatever information, service or product you offer. Those who keep up, stick with their plan or even increase their focus and efforts this time of year are the ones who will reap the rewards and explode their growth in the coming year.

Choose to be one of them.

You do not have to succumb to the myths that others use to rationalize their own laziness or reduced actions that are based purely on opinion.

Momentum breeds Momentum.

Winners know that finishing strong in December is the catalyst for massive growth in January as it sets the tone for the rest of the year.

Live Your Dreams,

Jill Koenig

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