Did you know it is now hip to be a geek?

These days, science cafes are popping up from San Fran to St. Louis, but they’re not the only places geeks are getting action. Comic-Con, an annual comic book conference in San Diego, recently introduced singles events. And there’s even a dating service catering to geeks now: Nerds at Heart, based in Chicago, where the cerebral-and-looking go to meet their match (while answering trivia or playing Scattergories).

Everywhere you look, nerds are writ large. From Beauty and the Geek — now in its fourth season of pairing dyed-in-the-wool geeks with dyed-blonde bombshells — to new fall shows The Big Bang Theory and Chuck, they’re all over TV. And move over, Russell Crowe, because they’re taking over the cineplexes, too. Judd Apatow films like The 40-Year-old Virgin, Knocked Up and Superbad have turned Steve Carell, Seth Rogen and Michael Cera into highly-verbal but unlikely heartthrobs.

Which brings me to a great geek trait: They’ll go to incredible lengths to get your attention. Take Josh Herman, who vanquished a mansion full of nerds to win Beauty and the Geek: Season 2. He went on the show with the hopes of getting noticed, not by America, but one woman in particular.

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